Picnic Forever

The Objective

Katja, a small business owner, needed a branded online store to showcase and sell her unique handmade products. She already had a social media presence and a vision for her brands, but required support with the technical aspects of website creation and management.

• Establish branding guidelines to align with Katja's creative vision.

• Set up a user-friendly e-commerce website to make her products accessible to customers.

• Empower Katja by transfering knowledge needed to manage the site independently.

The Challenge

Working with Katja was a creative collaboration to define a cohesive brand aesthetic across her product lines—vintage clothes, jewellery, and custom embroidered products. I customized a Wix template to match her branding while ensuring she could manage the online store effortlessly. We set up e-commerce functionality, organised product categories, and designed a user-friendly experience for easy browsing and purchasing. Throughout the process, I focused on transferring knowledge to enable Katja to independently manage her store.

Tina guided me through the whole process of finding my brand identity and beautifully incorporated it with the web store design she made. Her ability to ask the right questions is truly amazing - it made me feel heard and took away a big portion of stress.

The Outcome

The deliverables included branding guidelines, a customised Wix website with e-commerce functionality, and a detailed onboarding process to help Katja independently manage product listings and updates.

Appreciation

This project was particularly rewarding due to the close collaboration with Katja Kolarič, whose creativity and dedication to her craft inspired the final outcome.